In fact, the importance of sustainability in general is that it is considered the only means of survival, as it depends on the prolongation of what little resources we have by finding a way to make the best use of the available resources. Thus, sustainability can affect everything, especially the work of companies, where we can summarize the importance of sustainability in business and strategic sustainability in:
Stimulating new innovations.
Attracting experienced and competent staff.
Owning the competitive advantage of companies that adopt this concept.